Gigaom

eBay is busy building some of the world’s most-efficient data centers, and its efforts aren’t just show. The company has figured out a way to tie its computing infrastructure to specific business concerns and plans to continuously tweak its operations to meet top-level mandates. On Tuesday, eBay released a whitepaper describing how it accomplished this and laying out a framework for companies that want to do the same.

Dean Nelson, eBay’s vice president of Global Foundation Services, says the effort, called the Digital Service Efficiency report, “is the miles per gallon measure for technical infrastructure for eBay.” Essentially, the company has boiled its business down to a single currency — transactions (specifically URL requests) associated with users’ buying and selling on the site — and created a slew of metrics that measure how efficiently it delivers those transactions in terms of revenue, performance, cost and carbon footprint.

The project has…

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