$29Bn Power & Cooling mkt??

“Energy efficiency of IT equipment is beginning to drive purchasing decisions in the data center with $29 billion being spent annually just on server power and cooling according to industry research firm IDC. In a study conducted in late 2008, Brocade found that 44 per cent of European IT directors believed that their companies devoted up to a quarter of their total operational expenditure, or OpEx, on energy-related costs.”

Brocade is now entering this optimization market – spelling some interesting times for those companies that can address this huge need – simple PUE reductions of .1 or .2 can translate into billions saved on electrical consumption – this will be augmented by pending regulations due out from EPA/DoE.

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